03 Apr
The War on Spam: A Battlefield Report
When the U.S. Federal Trade Commission announced a US$2.9 million settlement with online marketing firm ValueClick this month, it was a record monetary settlement under the 4-year-old CAN-SPAM Act.
That announcement came just days after so-called spam king Robert Soloway pleaded guilty in Seattle to a number of criminal charges. Soloway, who faced one count related to CAN-SPAM in addition to mail fraud, wire fraud and other charges, faces up to 26 years in prison.
But despite these recent court cases, some critics don’t see a lot of value in CAN-SPAM, short for Controlling the Assault of Non-Solicited Pornography and Marketing.
pcworld.about.com