Microsoft places its bets on PlayReady
PlayReady is all part of Microsoft’s mobile strategy - but it’s aimed at those who want entertainment on their phones, not spreadsheets. The corporation has gained some support from networks, such as O2-owner Telefonica as well as Nokia.
Jim Alkove, senior director of Technical Strategy at Microsoft’s DRM group gave us an update of where PlayReady is at. Alkove’s area of work within Microsoft gives more than a little clue about what PlayReady is designed to uphold - digital rights.
“PlayReady is about enabling a thriving marketplace of digital goods and digital content,” explained Alkove. “In order to do that, we fundamentally believe a technology like PlayReady is [key]. PlayReady enables consumer access to a broad range of content types, music video and games.”
Devices that support Microsoft PlayReady can play back content protected with Windows Media DRM. For audio and video content, support is broad, including WMA, WMV, AAC, AAC+, enhanced AAC+, and H.264.
tech.co.uk