Google brings advertising to YouTube videos
Ever since Google added Adsense advertising to its stable of online offerings, both web publishers and the company itself have rejoiced over the amount of revenue generated. But many have wondered why Google has failed to offer advertising solutions for video.
Now the company has done just that. According to an announcement from Google, it has officially opened its Adsense service to YouTube video publishers. In the process, it has become the first large-scale provider of advertising for online footage.
The feature allows users to embed advertisements directly into video, or overlay text ads that change based on content and its surroundings. In-video ads are paid out based on page views, while text ads are based on the number of actual clicks.
If you’re small, think again
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